”Ippuku story” is an article reporting on the craftsmen who make and produce our products at Sayamaen, and we have been published every year for more than 20 years during the Shincha new harvest sale season in spring and in autumn sales.


Here you can download and view back issues of “Ippuku story”.
Check the documentary stories about behind the products.
IPPUKU News Letter
IPPUKU News Letter 2020 May
A interview article of Organic pesticide-free Japanese tea cultivation at Matsushita Tea farm.
‘We don’t grow tea plants, they grow on their own. I tell them I prepare a nurturing environment but at the rest grown on yourself “
IPPUKU News Letter 2021 May
A interview article of Mr. Maeda and Matsushita first time together!
Our impression throughout this interview is that they genuinely enjoy making tea, despite the many challenges they are facing. Their sincere attitude and pass ions toward producing tea you feel that they are more of a “Craftsman” than just a tea expert.
IPPUKU News Letter 2022 May
A interview article of organic Japanese tea cultivation farm Matsushitaen at Kakegawa city Shizuoka.
“Cheers with Tea!” Matsushita tea farm’s fukamushi sencha got the Minister of Agriculture, Forestry and Fisheries Award in the deep steamed sencha category at the 75th National Tea Fair in JAPAN. Mr. Yoshiharu Matsushita and his son Akira talked about What it Means for Organically Grown Tea to Win a Japanese Tea Award and the current Situation and some concerning. And their next surprising challenge is…
IPPUKU News Letter 2022 Oct.
A interview article of Tani Nori store
Tani Nori Store, a long-established seaweed laver(Nori) wholesaler in Chiba Prefecture. Just like tea, the quality and taste of Nori varies greatly depending on the location where it is grown and harvested, plus, the natural environment. We interviewed Saburo Tani. The market for Nori is shrinking, but needs are diversifying. The role of laver wholesalers seems to be changing along with the changing environment. Special selected roasted “SABURO” Nori is coming soon at Sayamaen..!
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